About Us

Who We Are

Since 2003, we’ve become a leading dealer of physical precious metals in the United States. Today, our dynamic team of former wealth managers, financial advisors, and commodity brokers continue to help customers diversify their portfolios with gold, silver, platinum, and palladium.


Our Values

At Birch Gold Group, we believe in empowering our customers through knowledge.

As a customer, you will have an opportunity to express all of your objectives, motivations and concerns. You will have an opportunity to ask any question – about precious metals or our company – and we’ll be an open book to you.

And before you make any decision, we will make sure you understand the options best suited to you, including the pros and cons of each.

With this knowledge, you will act with confidence.


The rigorous set of standards that we hold ourselves to include:

  • Customer Empowerment
  • Educational
  • Empathy
  • Ethical
  • Transparency
  • Efficiency

Experienced Professionals Serving You Every Step of the Way

Our dedicated team of professionals has decades of combined experience, including past positions with Citigroup, Dun & Bradstreet, and IBM. This expertise, combined with our customer care process, will make your purchase or IRA setup feel smooth and simple.

Got questions? We have the answers. For example, if you’re converting an existing retirement account into a Precious Metals IRA, our own in-house IRA Department works to assist you each step of the way. They are available to answer questions like: What are the fees? Will I have to pay taxes on this rollover? Who is the custodian, and what role do they play in the IRA? What is the timing for the rollover process? How do RMDs work?

Better Business Bureau

Whatever questions you may have, they’ll be answered quickly by our team—it’s a priority for us. You need to be comfortable and clear on the facts so that you can make the best decisions for yourself on preparing for retirement. Our Customer Relations Department follows up with each customer to ensure the highest possible customer satisfaction every time.

The Precious Metals IRA Specialists

Let’s face it, finding a company to help out with a conventional IRA is easy. But when it comes to Precious Metals IRAs, finding a reliable specialist is not as easy as it may seem. It’s especially difficult to find one with the knowledge you need to feel comfortable moving an IRA or 401(k) to an IRA backed by gold and silver.

If you are concerned about the dollar’s ongoing loss in value or the uncertainty of the stock market, keep in mind Birch Gold offers you access to experienced Specialists with decades of experience in Precious Metals IRAs.

Reputation for Excellence

Web Equity Group is known throughout the industry for its exemplary track record. The reputation we’ve earned for nearly two decades is evident in our many accolades and positive ratings from independent business review organizations.

We proudly maintain an A+ rating with the Better Business Bureau, an AAA rating from the Business Consumer Alliance, and numerous other 5-star ratings on top review websites, including Consumer Affairs and GoldDealerReviews.com.

Why Web Equity Group?

Everything we do—down through every service that we provide and every conversation we have with you—is defined by our three core values: knowledge, dedication to 1-on-1 care, and trust.


Web Equity Group is on a mission to educate our customers on the unique benefits of investing in precious metals. We do this by taking your hand and walking you through various types of precious metals that suit your personal retirement goals, including the potential rewards and risks associated with each. We offer guides to help you identify common scams and investment schemes and how to avoid them. We work hard to empower you to make the best decisions for yourself and your future.

You can pick up this knowledge at your own pace. One of the best ways to tap into this knowledge is through the frequent updates to our website, along with the phone conversations you have with your Birch Gold Specialist.

Your Specialist is the key to the next point…

1-on-1 Care

Web Equity Group values the human being behind each customer, not just the sales number—and we’ve built our processes around putting this value first, which is a key way in which we differ from other precious metals companies.

First thing, you will be matched up with a precious metals Specialist. Right from the very start, your newly-assigned Specialist will begin getting to know you and your specific needs and goals. You will keep the same Specialist during your entire working relationship with Web Equity Group, because we know just how important it is to maintain continuity and build up a trusted partnership.

Your specialist is here for any questions you may have. For example: “How will I access my account?” Your specialist will help you with that… “How will I know my investments are on the right track and how much time do I need to spend monitoring the progress?” Your specialist will share those details.

You may also wonder, “Is my information protected?” Yes, 100 percent. Web Equity Group follows industry standards on data protection and NEVER sells customer data to third parties.


Diversifying your portfolio minimizes your risk when markets get volatile. 

However who you choose to help you do that is key.

We know trust is earned and we hope you will give us a chance to help you diversify your investments. 

We’re extremely proud of the feedback our customers give us, since we work hard to make sure everyone has a positive experience setting up their account.

Let's Talk

Give us a call at +1(385) 645-5585 to see how we can help you protect your savings from the ups and downs of conventional IRA investing. Or you can fill out the form to your left to request a free info kit, and someone will be in touch with you to review it.